Wednesday, November 24, 2010
Doug Laxdal of the www.gascompany.com has created a ink just for printing of the 0 to 100 project book.
Its is a gold yellow ink made for the skin tones and background in the images.
Doug is way more than a retoucher and master seporator of files. He also has created his own type of inks, the inks are a little like metalic inks but more subtle. They have shiny flakes suspended in the ink that reflect the light and make the inks sparkle and pop.
The inks work a little like the glass beads suspened in paint on road markings. He mixes the color and tone depending on the digital files, Very old world meets new.
A huge thanks to Rich of www.flashreproductions.com who works with us on making unorthodox ideas work.
Monday, November 22, 2010
We have spent the morning editing the photos for the book. Up Inc—the brand communications firm run a very low paper consumption office. But the fastest way to edit photos is still with small prints laid out in a row's in a big space.
And its tons of fun, swapping matching and watching the way the photo story and tone changes with each different image and order.
I also had a chance to play with the beta version of the i Pad app for the 0 to 100 project.
OH MY it is amazing its nothing like a book and nothing like a movie its a whole new way of looking at photo's. The interviews are linked to the images so you can tap and watch each person talking, the order and text can be accessed from diffrent directions and you can mix and match the faces like a kids flip book.
When we launch the book ( Feb 2011 ) you will be able to access the app 0 to 100 via i tunes.
Links will be posted here and yes it will be free.
Saturday, November 20, 2010
At the start of each season the art department at MLSE creates a photo libary of the players, the images have to work with the advertising campaign that has been created for the season and also be able to be used for other applications like the score board / TV id's and media requests.
The stills shoot happens at the same time as filming footage for tv spots. We have 5 minutes or less to photograph each player before they are moved onto the next set where they are filmed and interviewed. Each player turns up walks in onto the set and we start 5, 4, 3, 2, 1, got to run...
Its intense fast and a lot of fun.